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American motivational speaker Zig Ziglar once said: “If people like you they’ll listen to you, but if they trust you they’ll do business with you.” That’s great advice and it happens to be true. A high-quality product or service is only half the story. If you can earn customer trust with five-star service, you might just secure their loyalty too Reset So what does that mean for you? Well, with those trends in mind, the question becomes, 'How can I demonstrate that my business is one of the good ones?' How can you prove to customers that you have their best interests in mind? What does it take to gain customer trust and confidence? Here, we'll go over the steps you can take to build that kind of faith, and address those questions and concerns